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We We We Blog » General

17 /
Mar 14

GoDaddy Site Builder and Search Engine Optimization? Don’t also Bother!

Because the name implies, this web site post defines our experience with GoDaddy Website Builder (aside from its variation – “Personal”, “Business” or “Business Plus”) although we had been attempting to increase the on-site Search Engine Optimization of litigant. Its function isn’t to harm GoDaddy’s reputation but instead to aid small businesses understand that GoDaddy’s site Builder isn’t the information administration system (CMS) this is certainly suitable for attaining the salient online existence this is certainly therefore vital for small enterprises’ survival in this very competitive age.

As always, during our analysis that is preliminary of client’s situation, we made a listing of conditions that required action. To mention a few, the robots.txt file had not been configured correctly, there have been two variations of this website and something would have to be 301-redirected to another, there is no Schema.org implemented to markup our client’s company data, reviews and items, no map pointing to your Bing+ listing that is local embedded, etc.

We knew that the web site ended up being hosted on GoDaddy’s internet site Builder, which we’d no knowledge about, so our concept would be to attempt to perform the optimizations about it and when unsuccessful – move the internet site to WordPress and hosting that is regular.

That which we learned is the fact that while being the way that is cheapest to host an internet site on GoDaddy (that makes it an incredibly cheap choice altogether), the web site Builder didn’t permit you to perform nearly every action that a frequent web web hosting will allow one to. GoDaddy promote their device once the option that is best for his or her non-technical customers – an extremely easy tool with 100per cent hassle-free setup and upkeep to present your online business with a comfy fundamental site.

This might be real (the “comfortable fundamental website” component is argued), nevertheless it is basically exactly what a WordPress website hosted with regular web web web hosting services provides, too, except WordPress is nowhere near as restricting. Here’s my advice to all the small enterprises – don’t get intimidated by just exactly how “technically demanding” it’s to create a WordPress website and “undersell” your web existence to a web page Builder internet site. Even in case it is a small little more complex to create and keep a WordPress site, even though you need to spend somebody a hundred or so bucks to take action (which will be a totally reasonable price for the task), its worth every penny in the end. GoDaddy’s Website Builder is too restricting SEO-, design and development-wise also for the many modest consumers.

The absolute most part that is shocking GoDaddy site Builder is you don’t already have usage of the FTP and also the database. It is possible to imagine the capabilities that are limited derive from this kind of limitation. As an example, despite the fact that there was a robots.txt file that is filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), they truly are unchangeable as the robots.txt is inaccessible. We even contacted GoDaddy’s help center and asked them to improve the Robots.txt guidelines for people but regrettably they responded that this isn’t one thing they help. The client rep stated directly that the objective of GoDaddy site Builder is always to assist fundamental users produce a basic internet site – something such as a company card. So anything “too advanced level” could be impractical to implement – exact exact same is true of our recommendations to 301 redirect one of several true house pages to another (the .htaccess file is inaccessible because we don’t get access to the FTP), custom HTML code can’t be inserted, etc. so essentially the concern that arises is “what can one actually do with GoDaddy Website Builder to make usage of at the very least some SEO that is basic. Well, you can easily nevertheless:

  • Write quality content that is high
  • optimize your titles on pages
  • optimize the heading tags
  • edit the meta information (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become contained in the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that if you attempt to make usage of Schema.org markup that might be impossible because each time you website builder expert site insert the rule, the attribute that is“itemscope gets stripped down, making the code invalid – one other characteristics remain intact though)

Our Suggestion

That which we proposed to the customer would be to migrate their GoDaddy site Builder built site to WordPress therefore we can implement all our Search Engine Optimization recommendations. The primary concern he previously ended up being that keeping their site will end up very difficult he would have to learn how to deal with WordPress for him because. We made a decision to provide him a free of charge assessment to get their means around WordPress that is certainly not significantly more tough to manage than GoDaddy Website Builder.

We suggest you buy hosting from a well-reputed company and use WordPress as a CMS if you are a small business owner and are looking for an easy way to create and maintain a website. In that way you certainly will fully be able to use Search Engine Optimization guidelines without having any limits.

Do any experience is had by you with GoDaddy Website Builder? Please, comment below!

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